SFO Snowboarding Portfolio
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SFO Snowboarding > e-commerce website

SFO, a San Francisco based snowboard shop, is widely renowned for product selection and customer service, which has distinguished them as one of the premiere retailers in the country. In response to consumer demand and utilizing existing relationships with manufacturers, SFO decided to establish an online identity. Crux Studio designed an e-commerce web site that provides a level of service and selection similar to shopping at SFO’s retail location.

Crux Studio researched the snow-sports market, benchmarking competitors and establishing site requirements. The design style targets an 18-35yr old demographic that constitutes the majority of site traffic. User interface and site navigation complement the content of the site and invite users to browse products according to preference. An interactive buyers guide and “Ask Brian” section explain technical aspects of products and help experienced and novice snowboard shoppers alike choose the right equipment. The sales/checkout process is intuitive and secure, providing users with a convenient and safe place to shop online.

SFO employees need to be able to easily manage the content of their website. Throughout each season, products are added, edited and deleted or put on sale, etc. Crux Studio designed a custom Content Management System and a series of administrative pages that lets SFO employees make changes to any aspect of the content on the site as easily as composing an email.