Julie Brookman Portfolio
Playboy Jewelry

Playboy Jewelry > Online Catalog

For over 30 years, M&L Jewelry has designed, manufactured and distributed fine jewelry to many of the leading retail operations worldwide. Lucas Design International is the most unique subsidiary of M&L Jewelry, growing to become the nation's leading jewelry-licensing company specializing in consumer product brands. One such brand is Playboy Jewelry, a jewelry line based upon the highly popular Playboy brand. Lucas Design needed an online catalog to display their ever-growing line of necklaces, bracelets, earrings, and more.

Crux Studio designed a fun and energetic look to capture the nature of the line. The website was built in Macromedia Flash to further engage the audience. And while the site is fun and energetic, focus is still placed on the jewelry so individuals can easily discern the wide variety of products available for purchasing.