FTC Skateboarding Portfolio
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FTC Skateboarding > e-commerce website

FTC Skateboarding is a long established skateboard brand and retail shop in San Francisco that reaches a national audience through their popular mail order catalogs. Tired of the overhead in mail order as well as the intervals between printed catalogs, FTC brought in Crux Studio to implement an e-commerce web site that would provide a greater return on investment, increase product availability, and further expand their market reach.

Crux Studio began the project by benchmarking competitors and establishing site requirements. We ultimately arrived at a design style that targets a 13-25yr old demographic, which constitutes the majority of site traffic.

With a consistent flow of products that need to be added, edited, and deleted from the site, FTC employees needed to be able to easily manage the content of their website. Crux Studio designed a custom Content Management System that lets FTC employees make changes to any aspect of the content on the site without knowledge of HTML.