Monterey County Convention and Visitors Buraeu Invitation
Monterey County Convention and Visitors Buraeu Invitation
Monterey County Convention and Visitors Buraeu Invitation
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Monterey County Convention and Visitors Buraeu Portfolio

MCCVB > promotional direct-mail series

The mission of the Monterey County Convention and Visitors Bureau is to actively market, advertise and promote to the public the full range of destination assets for recreational, cultural, environmental, business and visitor travel that are available in Monterey County, and thereby enhance and promote the travel and tourism industry of Monterey County. Crux Studio was asked to design multiple direct-mail pieces to entice Fortune 500 corporation meeting planners to keep Monterey top of mind in hopes that they will consider Monterey for their next meeting. The target audience is corporate and association meeting planners with a demographic of predominantly women. Most corporate meeting planners (from companies like Goldman Sachs, Price Waterhouse, Sony, State Farm, etc.) are pursued by many destinations like San Diego, San Francisco, and Santa Barbara, so the pieces needed to be interesting and unique, getting them excited about Monterey.